Data Variables
SimplyMap currently offers over 70,000 data variables related to demographics, employment, real estate & housing, crime, businesses, consumer spending, and points of interest. SimplyMap provides the following U.S. nation-wide data1:
Demographic Variables
- Population
- Age
- Race
- Income
- Ancestry
- Marital Status
- Housing
- Employment
- Transportation
- Families
Business & Marketing Variables
- Detailed Consumer Expenditure
- Business & Employee Counts by Industry (by NAICS Code)
- Consumer Price Index
- Quality of Life & Consumer Profiles
- Market Segments/Life Stages
- Mediamark Research’s (MRI©) Survey of the American Consumer™: local estimates of usage and consumption (propensity) for thousands of specific and detailed products and services
- PRIZM™ from Nielsen Claritas: defines every U.S. household in terms of 66 demographic and behavior types or segments to help marketers discern those customers’ likes, dislikes, lifestyles and purchase behaviors.
- Experian SimmonsLOCAL: a powerful targeting and profiling system that provides insights into consumer behavior for all of America’s 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands. From the products we buy, to the brands we prefer, our attitudes and lifestyles, SimmonsLOCAL reports on the unique nuances of every market.
Historical census data
- Historical census data
- 1980, 1990 & 2000
Point Data
- US Business and Points-of-Interest (POI) data (over 4.5 million points) including legal name, business name, NAIC codes, address, telephone number, web address, and general description.
Health Data
- Answers to frequently asked questions about disease, health status, doctor visits and more.
- Health Questions Age 18+ & under 18
- Death Causes
1. Data for all geographies include census block-groups, census tracts, ZIP codes, cities, counties, states, and the entire United States.
For a complete list of SimplyMap data variables, contact us.